About J BRAND:
J BRAND was founded in 2005 as the original premium denim brand based in downtown LA—starting a trend that continues to this day. At the brand's first fittings, the design team renounced the then-popular relaxed fit, and the first true premium skinny jean was born. J BRAND's designs emphasize sustainability above all else, and the brand has a keen awareness of its global environmental impact. The brand's guiding principle is that the person makes the outfit, not the other way around, and this passion drives the brand's constant ideation, creation, and innovation.