About L.A.M.B.: Identified by her forward-thinking style sense, Gwen Stefani created L.A.M.B., an acronym for Love Angel Music Baby, to share her love for design and fashion. The brand calls out the musician's style and aesthetic, juxtaposing vintage Hollywood glamour with a modern edge. Started in 2003, L.A.M.B. has expanded to include clothing, handbags, shoes, and fragrance.