About No Ka Oi:
Launched in 2014 by founder and creative director Simona Finelli, NO KA 'OI addresses the needs of a fashionable, active lifestyle. The brand combines streetwear's effortless attitude with athleisure's simplicity to produce modern contemporary pieces. Aesthetics are defined by the meticulous approach to cut and fit plus a confident color sense. Deriving their name from the Hawaiian word for excellent, NO KA 'Oi's garments are created with the knowledge of leading Italian design.